Occasionally we come across an article related to our industry that is so fascinating (to us anyway) we want to make sure to share it. An article from this past weekend's New York Times, "In Case of Emergency: What Not to Do" by Peter Goodman, is just such a piece. To use his characterization (which I love by the way), we are members of the "protective tribe known as the crisis management industry" (wonder if I can get that on a business card: Tribe member?) and rarely do we read such a spot-on piece about the realities of crisis situations, what is feasible, what to do, and what not to do.

Apple's Hangup

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Since June 24th, the launch date of Apple's new iPhone 4, the press and consumers have blasted Apple for the phone's poor reception. Consumer Reports slammed the phone, and said it would not recommend buying it. Since the phone's release, Apple's stock dropped from its 52 - week high of $279.01 per share to nearly $245 per share. Even worse for Apple's reputation and brand image, the company is now the subject of class-action lawsuits. Despite all this, consumers have purchased more than three million of the same device since its launch--notably throughout the media storm. So how is it that the problematic phone is still the must have product of the summer and perhaps the year?
 
One reason for the continued high sales is simple: Apple has built a solid reputation and is one of the world's most popular brands. Through years of what clearly has been extensive marketing and PR campaigns, Apple has proven time and time again that they produce the coolest and most high tech products on the market.  Back when mp3 players were new to the street, Apple had the iPod; when PC laptops were being updated, Apple came out with the MacBook. And we can't forget about Apple's clever product placement on ABC's hit series, Modern Family, where the family's house is littered with iMacs and MacBooks. In fact they built a whole episode around the main character, Phil, obsessing about the launch of the iPad--while his wife unsuccessfully battled lines and crazy customers to buy one for him for his birthday. Eventually, their son Luke succeeds by telling people his father is dying and his last wish is to have an iPad.

Calling Emily Post?

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Whether or not to return a gift seems more like an etiquette subject for a Miss Manners column, but a few headlines in nonprofit news over the past week have addressed situations where nonprofits are forced to consider whether or not to return a gift from a donor.

The domestic violence charges against Mel Gibson have some questioning whether or not Casa Myrna Vazquez should return the $25,000 donation the actor made to the Boston nonprofit when filming "Edge of Darkness" in 2008.  The nonprofit, which provides shelter and support services to victims of domestic violence, will not be returning the gift, and co-executive directors Nathalie Favre-Gilly and Deborah Collins-Gousby got it right in their Boston Globe
op-ed  stating that they are grateful to Gibson for supporting their work 2 years ago and for making the case for their work today. Casa Myrna Vazquez has smartly inserted their organization into the dialogue and used this as an opportunity to raise awareness of their work and more importantly, the issue of domestic violence.

This post was originally published on The Green Light Distrikt, a blog devoted to the "experiences, insights, resources, and discussions on entrepreneurship in the clean technology industry from the young people on the front lines." For more, please visit http://thegreenlightdistrikt.com/ 

Project finance is the key to clean energy growth and many in the industry are worried about the ramifications on financing if the Recovery Act section 1603 cash grants AKA the "cash-in-lieu of tax credit" grants expire at the end of 2010, as they are set to do.  The success of 1603 has been undeniable as it allowed a streamlined way for these capital-intensive projects to get financed during the global recession, accounting for up to 30% of the capital expenditure of a project.

The spectacular flameout of General Stanley McChrystal is one of those topics that seemingly fascinate everyone who has even the remotest interest in Washington politics and foreign affairs. I have already been asked by several people what I can offer from the perspective of a crisis communications and reputation management "professional."  There are a few lessons that can be deemed "take-aways" from the story but they are so glaringly obvious that I find them to be uninteresting.  I mean, "Google the reporter who wants to profile you." That would have been a good start. "Deal with a crisis swiftly and take decisive action" is a recommendation we also make to clients. That rule of thumb was seen in action yesterday as the White House reacted. See what I mean?  It's a tad ho-hum in terms of crisis management.

Give Me Your Tired, Your Poor...as Long as They're Documented.

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On April 23, Arizona Governor Jan Brewer signed into law a controversial bill that requires immigrants to carry identification confirming their status as citizens of the United States.  Under this new law, police have the authority to detain anyone suspected of entering the country illegally. It has inspired countless long, loud and contentious debates.

Tonight the issue will be taken to the streets when a vocal alliance of social justice organizations protests Arizona's landmark law at Fenway Park just prior to the Boston Red Sox facing off against the Arizona Diamondbacks. 

But Arizona does not stand alone in its efforts to jumpstart immigration reform.

Patrick vs. Obama: A Study in Crisis Management

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The difference between President Obama's public handing of the Deepwater Horizon spill and Governor Patrick's handling of the catastrophic MWRA water main break is a great example of the need for elected officials to show the public that they are in charge and in command during a crisis.  The two disasters are obviously very different in their scopes, the technical challenges of addressing them and the amount of time they have been going on.  The water main break, which cut off clean drinking water to 2 million residents in Eastern Massachusetts, was able to be fixed within only three days. The Deepwater Horizon spill under 5,000 feet of water on the other hand is still gushing, a month and a half after its rupture.

As a volunteer and first time attendee of the Massachusetts State Democratic Party Convention, I had some idea of what to expect. I was warned about the overly zealous delegates who line up outside at 7a.m., a full hour before the convention hall opens. These are the long-time Democrat die-hards who take their duties very seriously. They have little patience for the lines and credential checks that go along with an event of this size (5,000+). But as a volunteer working "security" (i.e. helping delegates find their seats, telling them where to find the nearest restroom), I found their enthusiasm contagious. There are few opportunities to participate in such a direct from of democracy. And it's encouraging to see that there are so many people who will forfeit their weekends for the opportunity to participate in the process.
 

We wait all winter for the arrival of spring's warmer temperatures and with it the return of many seasonal treats.  More hours of daylight, dinner off the grill, and the now sanctioned obsolescence of pantyhose. I know the men reading this cannot fully comprehend just how much of a treat it really is for a woman to free herself from the constriction of pantyhose, or the stress of anticipating exactly when the tear, the run, the hole will appear.  It's inevitable.

Equally inevitable is the return of bad judgment, or perhaps absence of judgment, by women in the workplace who seem so excited about the return of beach weather that they wear beach clothes to the office.  I don't get it.  It baffles me every year.  The young women (and I'll add interns to the list) who seemingly take themselves and their careers so seriously, can in an instant betray that seriousness in the summer season by choosing to feature prominently their breasts and bellies rather than their brains.

Jonathan Hiskes recent Grist post is an excellent exploration of a schism in the environmental community over the long awaited American Power Act (i.e. the Kerry/Lieberman and one time Graham bill.) Earlier this month, I took a day off from my day job at Rasky Baerlein, put on my private citizen hat and joined the NRDC in Washington, DC for a day of lobbying in support of the bill. 

The night before the bill was released Senator Kerry joined us for dinner. He made it clear that the bill would contain compromises, like some limited provisions on off-shore drilling or a pathway for coal, but appealed to NRDC to support the bill because politically, the window to put a price on carbon was rapidly closing. Although I cannot speak for NRDC, I think it would be fair to say that the consensus in the room was that, despite strong opposition to specific pieces of the bill, it was more important to get something done.

Hiskes does an excellent job of explaining the fine-line that environmental organizations are walking on climate legislation and for me, I'm convinced that in this case, a bird in hand is worth two in the bush.

Jim Cabot is Senior Vice President and manages Rasky Baerlein Strategic Communications' energy and environment practice.

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